After seeing the video and most of the comment there are certain points which needs to be discussed, :
Point no.2:Motive and Message:As JSW has produced this video and stated that" the aim of the Video,is to encourage people to think, talk and act in ways big or small on issues pertaining to women's empowerment".
and motive is almost accomplished as people are talking and debating over this but as far as message part is concerned it is not conveyed in a way it should have been communicated as most of the people are not connecting themselves with this video,they are just get stick with the few lines.now the question arise why did they put these lines may be to market and get quick publicity by including some objectionable/unacceptable lines by the society,if this is the case then it is ok else it is completely irrelevant and not meant for the Indian society means in one line product doesn't meet or compatible with the target customer' psyche.
Now if the director says it was for global audience then again why did you put script like I would....do this and that...My choice ....which says women is says her wants to the menz dominating society like India and this is not the case for all the country across the world.then question mark on Target customers ?????
but product is selling out means positioning is done properly and since our Indian society are following western culture very fast,so is the reason the most of the womenz specially elite/privileged/upper class is able to connect them.
Point No.3:Message to society: Now lets talk about the last and the most important point i.e.message to the society I don't know much about Director and Deepika both are in from film industry and have done couples of movie together and perhaps both are 10+2 means their educational background says a lot about their mindsets and it true for all as education is nothing but it is a form of learning in which the knowledge, skills, values, beliefs and habits of a group of people are transferred from one generation to the next through storytelling, discussion, teaching, training, and or research.
in one line it it makes society civilized means less educated person would see things in narrow way and comprehensibility would less in order understand the things.
I think same thing has happened with Deepika and Homi.(Don't take personally just to make people understand )
Now taking about Indian society including me,We all are hypocritic and we don't accept it really as people say I am not like everybody say things like I don't lie and i am frank,truth lover etc.,So first is to accept and then if we think it is wrong then try to improve,this is the only remedy.
Now what is empowerment and then women empowerment and then we will easily understand whatever is said in the video is relevant or not and upto what limit it would be acceptable.
Empowerment :In the broadest terms, it refers to increasing the economic, political, social, educational, gender, or spiritual strength of an entity or entities.
Women Empowerment:In the simplest of words it is basically the creation of an environment where women can make independent decisions on their personal development as well as shine as equals in society.
Now Human societies are characterized by patterns of relationships (social relations) between individuals who share a distinctive culture and institutions;
Now everything is crystal clear as partially video is saying about the empowerment but not in totality.
Now in sum even someone is making a short film to evoke women empowerment issue then we should appreciate his/her efforts and ignore its short coming as intent is good but little contradictory which is to be ignored as nobody would agree completely with this as we all know both the gender are necessary to run the society and their synchronization should be smooth,this what is required.
We are not animal that we will live only for ourselves, we are human,the words like sacrifice,love,values,moral,ethics,emotions etc.are part of our lives and we values them and this is what makes us best creature by the God.
So,Lets express gratitude towards God and respect each and everything made by him.
JAI HIND.....
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